Ali will likely say that it was bringing up her three son’s that gave her the skills to extract information that is key for telling the whole story. She is the person who likes to know the stories behind the people, place and experiences. Ali's career history involves, hospitality, airline operations, marketing, community relations and conservation. She has been with the TCO team for some years now, and has consequently developed a network of media who know they can confidently reach out to get the most up to date information and / or unique people based back stories.
TCO's PR and media programme is all about increasing the profile of Central Otago utilising the most appropriate media platforms to reach the intended audience. The programme is developed to ensure that editorial and stories about this region are authentic, relevant and showcase the true diversity of Central Otago’s people and place. TCO proactively provides resources that meet the research needs of travel writers, journalists, influencers and broadcast media, both domestic and international.
She works with Tourism New Zealand’s media team as well as directly with New Zealand and Australian based media. If you want to be involved with the regions media programme talk to Ali.
M: +64 27 432 0689