Strategies & Reports
"Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us to where we want to go." - Simon Sinek
Making 'A World of Difference' every day is the vision of the Central Otago Tourism Strategy. The strategy puts the concept of value at the heart of tourism development in Central Otago and adopts the five central themes of the New Zealand Tourism 2025 Framework as foundations for the region's strategic priorities.
Tourism Central Otago leads the implementation and development of the Central Otago Tourism Strategy 2018 - 2028 with the guidance and support of an external Tourism Advisory Board.
Central Otago Tourism Strategy
Tourism Central Otago is tasked to deliver the goals and strategic projects identified within the Central Otago Tourism Strategy.
Visitor Persona Research
A researched set of visitor personas on which to base the marketing for Central Otago.
Tourism 2025
A framework to unite New Zealand's tourism industry and ignite strong, aspirational economic growth.
Government Tourism Strategy
The government tourism strategy sets out an active role for government in tourism - to enrich New Zealand through sustainable tourism growth.
Making a World of Difference Every Day
OUR REGIONAL VALUES
Make a Difference
Be at the cutting edge, setting directions and accepting challenges.
Respecting Others
Take the time to listen and understand other people’s opinions and cultural differences.
Embracing Diversity
Be open to new ideas, open to exploring the possibilities and appreciate the strengths and talents each person brings.
Adding Value
Always ask ourselves is there a better way – one that achieves a premium status, quality experience or interaction.
Having Integrity
Seek to be open and honest in all our interactions.
Learning from the past
Choose to learn from past experiences with the future generations in mind.
Making a sustainable difference
Make decisions with the community in mind and in harmony with the natural environment so we can help create the kind of place we can be proud of.
Protecting our rich heritage
Protect and celebrate our rich heritage in landscapes, architecture, flora, fauna and cultural heritage.
Meeting our obligations
Do the right thing by our region and check what legal requirements need to be met before you get started.