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"Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us to where we want to go." - Simon Sinek

Making 'A World of Difference' every day is the vision of the Central Otago Tourism Strategy. The strategy puts the concept of value at the heart of tourism development in Central Otago and adopts the five central themes of the New Zealand Tourism 2025 Framework as foundations for the region's strategic priorities. 

Tourism Central Otago leads the implementation and development of the Central Otago Tourism Strategy 2018 - 2028 with the guidance and support of an external Tourism Advisory Board. 

Tourism Advisory Board

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If you are interested in knowing more about local and national tourism strategies, research and/or the work of Tourism Central Otago, please get in touch with the team.

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