Strategies & Reports
"Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us to where we want to go." - Simon Sinek
Making 'A World of Difference' every day is the vision of the Central Otago Tourism Strategy. The strategy puts the concept of value at the heart of tourism development in Central Otago and adopts the five central themes of the New Zealand Tourism 2025 Framework as foundations for the region's strategic priorities.
Tourism Central Otago leads the implementation and development of the Central Otago Tourism Strategy 2018 - 2028 with the guidance and support of an external Tourism Advisory Board.
Tourism Advisory Board
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Sue Sullivan - Board Chairperson
Sue is CEO of Christchurch and Hanmer Attractions and has had an extensive career in tourism, including close to 20 years with Tourism Holdings Ltd and its subsidiaries.She has served as a Board member of ‘Destination Lake Taupo’ (the Taupo RTO) and is highly regarded as a leader in the tourism industry having transformed CINZ into a dynamic organisation in the 5 years she was CEO.
Sue relocated with her family to Canterbury in 2018 and has strong personal ties with Central Otago.
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Dr Susan Hogue MacKenzie
Susan is a lecturer in the Department of Tourism at University of Otago.She brings to the Board strong practical tourism management experience in the outdoor sector as well as impressive academic credentials with a particular focus on destination management (she is involved with the World Tourism Forum).
Susan has a keen interest in managing the relationship between visitors and host communities - something that is of vital importance to retaining the authenticity of the Central Otago visitor experience. She also has a strong affinity with Central Otago.
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Mark Frood
Mark has had an extensive international career with Tourism New Zealand and prior experience with Destination Queenstown, where he was General Manager Marketing.His early career was with Greenfields / Landbase Society (Timaru) which has given him some serious roots in the region.
Mark’s most recent role was Tourism and International Market Development Manager with Auckland International Airport, he is now an independent consultant.
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Rudi Bauer
Widely considered as a far-sighted pioneer of the Central Otago wine region and one of the most charismatic producers in the country, we are privileged to have someone as highly regarded and connected as Rudi on the Advisory Board.With his knowledge of the local, national and international wine world he adds real value and support.
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David Ritchie
David is best known locally for his involvement in and commitment to the development of tourism in Clyde.He has previously held high profile senior management and CEO positions here in New Zealand and around the world.
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Tim Cadogan - Central Otago Mayor
Tim sits on the Board as the representative from Central Otago District Council. He is a passionate advocate for the region and its residents as he says in his CODC elected member profile .... "It is easy to love this place, with its big skies, raw hills and wide-open spaces. It's a place where it's easy to feel as one with the world. It is also a place full of great people; from the 6th generation descendants of our earliest settlers to new residents who are bringing their knowledge and experience from all corners of the world."
Central Otago Tourism Strategy
Tourism Central Otago is tasked to deliver the goals and strategic projects identified within the Central Otago Tourism Strategy.
Visitor Persona Research
A researched set of visitor personas on which to base the marketing for Central Otago.
Tourism 2025
A framework to unite New Zealand's tourism industry and ignite strong, aspirational economic growth.
Government Tourism Strategy
The government tourism strategy sets out an active role for government in tourism - to enrich New Zealand through sustainable tourism growth.
Making a World of Difference Every Day
OUR REGIONAL VALUES
Make a Difference
Be at the cutting edge, setting directions and accepting challenges.
Respecting Others
Take the time to listen and understand other people’s opinions and cultural differences.
Embracing Diversity
Be open to new ideas, open to exploring the possibilities and appreciate the strengths and talents each person brings.
Adding Value
Always ask ourselves is there a better way – one that achieves a premium status, quality experience or interaction.
Having Integrity
Seek to be open and honest in all our interactions.
Learning from the past
Choose to learn from past experiences with the future generations in mind.
Making a sustainable difference
Make decisions with the community in mind and in harmony with the natural environment so we can help create the kind of place we can be proud of.
Protecting our rich heritage
Protect and celebrate our rich heritage in landscapes, architecture, flora, fauna and cultural heritage.
Meeting our obligations
Do the right thing by our region and check what legal requirements need to be met before you get started.