Strategies & Reports
When visitors experience our world, sharing a moment with our people and our places, they become an extension of our community - loyal advocates and believers in our causes and our dreams for generations to come.
We know this as whanaukataka - or kinship - and we believe that it is by creating this strong sense of connection and common purpose that tourism can make a lasting difference.
Our destination management plan for Central Otago - honouring the past, embracing the present, navigating the future.
To help realise our ambition, a Destination Advisory Board has been selected to replace the former Tourism Advisory Board.
Destination Management Plan
This plan is for all the people and places that help to create the magic that sets Central Otago apart.
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Eventful Central Development Framework
A five-year event development framework and supporting action plan for 2024-2029
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Cycle Trail Demand Forecasts
Central Otago Cycle Trail Demand Forecasts 2024 - 2029
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Community Engagement Survey
A survey of community views on the future of Tourism in Central Otago, used to inform the Destination Management Plan.
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Market Perceptions Research
Research on current market perceptions for Central Otago.
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Visitor Persona Research
A researched set of visitor personas on which to base the marketing for Central Otago.
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Central Otago Tourism Strategy
Tourism Central Otago is tasked to deliver the goals and strategic projects identified within the Central Otago Tourism Strategy.
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Tourism 2025
A framework to unite New Zealand's tourism industry and ignite strong, aspirational economic growth.
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Government Tourism Strategy
The government tourism strategy sets out an active role for government in tourism - to enrich New Zealand through sustainable tourism growth.
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OUR REGIONAL VALUES
Make a Difference
Be at the cutting edge, setting directions and accepting challenges.
Respecting Others
Take the time to listen and understand other people’s opinions and cultural differences.
Embracing Diversity
Be open to new ideas, open to exploring the possibilities and appreciate the strengths and talents each person brings.
Adding Value
Always ask ourselves is there a better way – one that achieves a premium status, quality experience or interaction.
Having Integrity
Seek to be open and honest in all our interactions.
Learning from the past
Choose to learn from past experiences with the future generations in mind.
Making a sustainable difference
Make decisions with the community in mind and in harmony with the natural environment so we can help create the kind of place we can be proud of.
Protecting our rich heritage
Protect and celebrate our rich heritage in landscapes, architecture, flora, fauna and cultural heritage.
Meeting our obligations
Do the right thing by our region and check what legal requirements need to be met before you get started.