If you have any questions or queries related to your entry, or the campaign please contact us directly
E.T.C Menu Submission
- 4 September – Workshop registrations close
- 6 & 7 September – Workshops with Alexia Santamaria
- 28 September – Submissions close for both Regional Menu and People Awards entries
- 2 to 19 October – Online Menu developed, Promotional Activity underway, judging of written entries
- 3 to 6 October – Professional Dish Photography (details TBC)
- 20 October to 12 November – Judges Tasting of Finalists within campaign dates
- 23 November – E.T.C. Awards and Networking Event (details TBC)
Regional Menu categories:
- Pie-ology - a full filling inside story
- Sense-ational Burgers – burgers that deliver A World Of Flavour through the senses of taste, sight, smell
- A World of Flavour on a Plate – Main Meals & Shared Plates
People Award categories are:
Chef / Cook - An individual who works as chef, sous chef or head cook in a Central Otago café, restaurant, winery or other venue.
Front of House - An individual who works in a customer facing role in local café, restaurant, winery or bar.
Young Talent - Someone working in the Central Otago food tourism/hospitality industry under 30 years of age. Can be in a café, restaurant, vineyard, orchard or activity provider connected with the Food & Beverage sector.
Sustainability / Innovation - A producer, venue or grower that is showing a commitment to developing innovative solutions to the challenges faced by the tourism and hospitality industry (e.g.; talent recruitment, environmental outcomes, product delivery)
E.T.C. Participating Venue’s – Menu Submissions
Menu submission will be reviewed by 3 independent judges to select a shortlist of finalists in each category. The trick this year will be to ensure that your menu description is inspirational and tempting, as the judges will be making their decisions from a white label list of entries – they will only have your dish name and description on which to base their decisions.
The workshops with Alexia Santamaria on Wednesday 6 & Thursday 7 September are designed to help with your menu submission descriptions. They will focus on creating content with the X factor that gives people a reason to come and specifically experience that ‘thing’ – be it your menu item, experience or activity.
The shortlisted dish finalists in each category will then be tasted by invited expert judges to find the winners! Should our judges agree there is an ‘exceptional’ dish experience – there will be a special supreme dish award.
As per previous years, these written entries are submitted by you. Once entries close, they will be judged by independent judges with the winners announced at the awards and networking event planned for 23 November.
Costs & Benefits
To be involved we require you to:
- Contribute $200+gst for first menu item, $50+gst per each additional menu item
- Support the campaign to increase awareness of Central Otago’s 'A World of Flavour' in the Food, Wine & Beverage sector
In return for your investment, your business and menu items will receive:
- A comprehensive media plan will include a mix of digital and print content plus paid advertising targeted to locals and key visitor personas within our drive markets
- Point of sales tools and inclusion in campaign advertising
- Photography and/or videography of your dish/business before or during campaign. A minimum of 3 high quality images will be provided for your use
- Two tickets to E.T.C ‘Industry Wrap Event’ – additional tickets will be available for purchase
- There will be prizes for the winners aligned to the theme Central Otago - A World of Flavour
Terms & Conditions
Businesses participating in the campaign need to meet the following criteria;
- The offering/experience must be based within the Central Otago District Council (CODC) boundary
- Must have a listing registered on centralotagonz.com
- If serving alcohol, the business must have a current liquor license
- Meet all licensing and consent requirements from Central Otago District Council including food standards
- Develop at least one specific menu item that meets the campaign requirements. A maximum of 1 menu item per category may be entered
- Tourism Central Otago reserves the right to decline a menu item if it does not meet the criteria
- Must commit to have the entered dish available during advertised opening hours
Frequently Asked Questions
What and when is Eat.Taste.Central?
Eat.Taste.Central or E.T.C is an annual promotional campaign designed to encourage culinary inspired travel around Central Otago during the spring months and to build recognition of Central Otago as a premium Food, Wine & Beverage destination in New Zealand.
Where does Eat.Taste.Central take place?
Cafes, Restaurants, Cellar Doors and other amazing venues located within the Central Otago District Council boundary.
What do cafes and restaurants offer during Eat.Taste.Central?
A core part of Eat.Taste.Central is the Regional Menu, where each participating venue offers unique dishes in a variety of categories.
Who are the main supporters of Eat.Taste.Central?
The E.T.C programme is run by Tourism Central Otago (part of the Central Otago District Council) as the key component of our Food, Wine & Beverage story. Through Eat.Taste.Central we partner directly with local venues and producers, and work with key regional and national organisations, businesses and media to extend the reach of the campaign.
How can my business be involved in Eat.Taste.Central?
The E.T.C programme is run by Tourism Central Otago and we partner directly with businesses located within the Central Otago district.
Venues create their own menu offerings or events. Interested participants should contact Tourism Central Otago for more information on how they can become involved.
There is a participation fee to be involved in the campaign.
Agricultural and artisan producers, breweries, wineries, tour operators and accommodation providers can collaborate with venues, or package special itineraries or events to promote alongside the campaign activity.
We will be participating in Eat.Taste.Central but we’d like to partner with another business, is this possible?
Yes, of course! We encourage you to connect with local producers and suppliers to really highlight our unique regional flavours. You can also get creative with unique events or opportunities to supplement your menu item, or host a special event with another partner. These events will provide locals and visitors with even more reasons to wine and dine throughout the campaign period.
What types of events can we host?
Whether it’s a special hosted chef event, behind-the-scenes tours, food and produce tours, farmers markets, set dinners or winemaker tastings, E.T.C is an opportunity for locals, visitors and foodies to uncover some hidden secrets, learn our food story and explore the whole region.
How will Eat.Taste.Central be promoted?
A dedicated section of centralotagonz.com (also accessed via www.eattastecentral.co.nz) lists the entire Regional Menu and events programme.
Targeted PR outreach to national and regional media and social influencers encouraging consumers to participate in Eat.Taste.Central; as well as coordinating PR stories highlighting the Central Otago Food & Wine story.
How do locals and visitors take advantage of Eat.Taste.Central and where do they get more details?
Visitors can go to www.eattastecentral.co.nz to see which venues are participating, to search the regional menu and for direct links to venue websites.
Growers and Producers List
In Central Otago we are spoilt for choice thanks to a wide range of local produce with exceptional flavour profiles. Combined with our elegant world class wines, craft beers and juices there are many ways to incorporate the tastes of Central Otago into menu items.
Check out this list of growers, producers and vineyards for that elusive ingredient to take your entry to the next level.