The fifth edition of the Eat.Taste.Central (E.T.C) will run from Friday 24 September through to Monday 25 October.
We’re very excited to announce the first set of details for you as a business and to advise that entries in the Regional Menu Challenge are open until Monday 2 August.
Let’s celebrate our regions food, wine & beverage pioneers, both past and present, building on the regions story – from gold to vine, paddock to plate, orchard to pantry – and back again.
The E.T.C campaign connects to one of our wider TCO strategic projects of enhancing Central Otago Food, Wine & Beverage Story – Harnessing our Harvests.
- 1 July to 2 August – Submissions open for Menu entries and Event & Experiences entries - REGISTER HERE
- 19 July – Core campaign promotion and marketing begin
- 3 to 26 August – Menu and Collateral development
6 to 10 September – Photography
- 24 September to 25 October – Dishes and Experiences available across the region and People's Choice Awards voting available
- 1 to 4 October – "A Weekend of Wine" & Finalists in Judges Awards announced
- 26 / 27 October – Industry Celebration event and Awards announcements
We invite venues to create dishes that celebrate the region's produce, tastes and flavours. Where possible sourcing local ingredients and combining these flavours with locally produced beverages.
Regional Menu categories for 2021 are: (NB: venues may only enter 1 dish per category)
- Brunch – start the day off right and fuel your adventures
- Pies – classic flavours or unique combinations, options abound for sweet or savoury (and fills our bellies)
- Burgers & Sandwiches – a hearty feed for the end of a big day mustering, or filling up the tummy after a cycle ride
- Tapas, Shared Plates & Boards – most food journeys and travel experiences are best shared with friends and families, create something to indulge the tastebuds
- Main Meal – inspired by landscapes, flavours and heritage this is for our chefs to create some mouth-watering main meals
- Sweet & Dessert – for the sweet tooths. Fruit flavours, herbaceous twists and exquisite matches. It'll be hard to say no
- Cellar Door Experience - learn the stories, and taste the land as your explore the vineyards & cellar doors of our amazing sub-regions
Costs & Benefits
To be involved we require a contribution from your business of:
- $100+gst for first menu item, $50+gst per each additional menu item
- $50+gst per event / experience registered and promoted as part of the campaign
- Venue to honour two unique E.T.C vouchers to the value of your highest priced menu item submitted. (The vouchers will be created and issued by Tourism Central Otago)
In return for your investment, your business and menu items will:
- Be promoted throughout the campaign period in social media, website, print and other platforms (where applicable)
- Receive point of sales tools and inclusion in campaign advertising
- Receive photography and/or videography of your dish/business before or during campaign. A minimum of 3 high quality images will be provided for your use
- Receive 2x tickets to E.T.C ‘Industry Wrap Event’ – additional tickets will be available for purchase
- Support the campaign to increase awareness of Central Otago’s strengths in the Food, Wine & Beverage sector
Terms & Conditions
Businesses participating in the campaign need to meet the following criteria;
- The offering/experience must be based within the Central Otago District Council (CODC) boundary
- Must have a listing registered on centralotagonz.com
- Must provide details of operating hours during the campaign and adhere to those hours
- If serving alcohol the business must have a current liquor license
- Meet all licensing and consent requirements from Central Otago District Council including food standards
- Develop at least one specific menu item that meets the campaign requirements. A maximum of 1 menu item per category may be entered
- Tourism Central Otago reserves the right to decline a menu item, experience or event if it does not meet the criteria
Frequently Asked Questions
What and when is Eat.Taste.Central?
Eat.Taste.Central or E.T.C is an annual promotional campaign designed to encourage culinary inspired travel around Central Otago during September/October and to build recognition of Central Otago as a premium Food, Wine & Beverage destination in New Zealand. The event will run from Friday 24 September to Monday 25 October 2021.
Where does Eat.Taste.Central take place?
Cafes, Restaurants, Cellar Doors and Wineries located within the Central Otago District Council boundary.
What do cafes and restaurants offer during Eat.Taste.Central?
A core part of Eat.Taste.Central is the Regional Menu, where each participating venue offers unique dishes in a variety of categories. There is also the option to create culinary experiences or events to complement the campaign.
What’s new for Eat.Taste.Central 2021?
- The Regional Menu People’s Choice Awards return with several categories available – voting in the awards will be run through the Eat.Taste.Central website and The Central App.
- We are working with the team from MiNDFOOD on a new format in the E.T.C Judges Awards that looks beyond the dishes, and celebrates the people, products and businesses that shape our Food, Wine & Beverage story – from growers to the front of house. Full details on the process for these awards will be announced later, but will be open to all venues entering in the Regional Menu Challenge.
- Events & Experiences small and large will place highly on the agenda, and a new collaboration with the Central Otago Winegrowers Association (COWA) and MiNDFOOD will see an inaugural ‘Weekend of Wine’ held from 1 to 4 October under the umbrella of Eat.Taste.Central, aligning with the 140th anniversary of Jean Desire Feraud winning Central Otago’s first medal for wine in Sydney.
- We are working with several other partners on additional promotions and opportunities including Air New Zealand, Go Rentals and More FM to extend the campaign reach and entice food enthusiasts to visit Central Otago this Spring.
Who are the main supporters of Eat.Taste.Central?
The E.T.C programme is run by Tourism Central Otago (part of the Central Otago District Council) as the key component of our Food, Wine & Beverage story. Through Eat.Taste.Central we partner directly with local venues and producers, and work with key regional and national organisations, businesses and media to extend the reach of the campaign.
How can my business be involved in Eat.Taste.Central?
The E.T.C programme is run by Tourism Central Otago and we partner directly with businesses located within the Central Otago district.
Venues create their own menu offerings or events. Interested participants should contact Tourism Central Otago for more information on how they can become involved.
There is a participation fee to be involved in the campaign.
Agricultural and artisan producers, breweries, wineries, tour operators and accommodation providers can collaborate with venues, or package special itineraries or events to promote alongside the campaign activity.
We will be participating in Eat.Taste.Central but we’d like to partner with another business, is this possible?
Yes, of course! We encourage you to connect with local producers and suppliers to really highlight our unique regional flavours. You can also get creative with unique events or opportunities to supplement your menu item, or host a special event with another partner. These events will provide locals and visitors with even more reasons to wine and dine throughout the campaign period.
What types of events can we host?
Whether it’s a special hosted chef event, behind-the-scenes tours, food and produce tours, farmers markets, set dinners or winemaker tastings, E.T.C is an opportunity for locals, visitors and foodies to uncover some hidden secrets, learn our food story and explore the whole region.
How will Eat.Taste.Central be promoted?
A dedicated section of centralotagonz.com (also accessed via www.eattastecentral.co.nz) lists the entire Regional Menu and events programme.
Campaign collateral includes: posters, Regional Menu brochures, photography and video footage.
Targeted PR outreach to national and regional media and social influencers encouraging consumers to participate in Eat.Taste.Central; as well as coordinating PR stories highlighting the Central Otago Food & Wine story.
How do locals and visitors take advantage of Eat.Taste.Central and where do they get more details?
Visitors can go to www.eattastecentral.co.nz to see which venues are participating, to search the regional menu and for direct links to venue websites.
Inspiration - The Flavours of Central Otago
In Central Otago we are spoilt for choice thanks to a wide range of local produce with exceptional flavour profiles. Combined with our elegant world class wines, craft beers and juices there are many ways to incorporate the tastes of Central Otago into menu items.
Check out this list of growers, producers and vineyards for that elusive ingredient to take your entry to the next level.