In a year that has changed so much for so many, EAT.TASTE.CENTRAL has been redesigned. We believe that, more than any other year, 2020 is one for working together to showcase what we know intrinsically – our food and wine scene here is something special.
- Registrations Open 16 July – Close 31 July 2020 REGISTER HERE
- Menu Items confirmed and all information due 10 August 2020
- Photography / Videography – venues and dishes early September 2020 – dates TBC
- General campaign promotion commences July 2020
- Campaign active – Friday 25 September to Monday 26 October
We are asking venues to create menu items to celebrate the region's tastes and flavours. Where possible source local ingredients, combine these flavours with local beverages and have the name of the dish highlight ‘The Central Otago Experience’.
Menu categories for 2020 are: (NB: venues may only enter 1 dish per category)
- Brunch – Start the day off right and fuel your adventures.
- Pies, Burgers, Sandwiches – A hearty feed for the end of a big day mustering, or filling up the tummy after a cycle ride.
- Tapas, Shared Plates & Boards – Most food journeys and travel experiences are best shared with friends and families, create something to indulge the tastebuds.
- Main Meal – inspired by landscapes, flavours and heritage this is for our chefs to create some mouth-watering main meals.
- Sweet & Dessert – For the sweet tooths. Fruit flavours, herbaceous twists and exquisite matches. It'll be hard to say no.
- The Drinks List – A Cellar door, Brewery or Bar offering with something a little bit special. Who's got this round?
- Events & Experiences – create and host an event or experience that highlights the stories behind our wine and food - whether it’s a special set course dinner, meet the winemaker, tour of an artisan producer, or art & wine match.
Costs & Benefits
To be involved we require a contribution from your business of:
- $50+gst per menu item if registered and all information supplied by 31 July 2020. (EARLY BIRD)
- $50+gst per event / experience registered and promoted as part of the campaign.
- $75+gst per menu item / event / experience if registered after 31 July and information supplied before 10 August 2020.
- Honour 2 x E.T.C. gift vouchers to the value of each menu item submitted. (The vouchers will be created and issued by Tourism Central Otago)
In return for your involvement, your business and menu items will:
- Be promoted throughout the campaign in digital and print collateral
- Point of Sales Tools and campaign advertising
- Photography and/or videography of your dish/business before or during campaign
- Inclusion in media pitches to visiting journalists
- Receive access to a minimum of three professional images of your business/menu item
- 2x tickets to E.T.C ‘Wrap Event’ – additional tickets will be available for purchase
- Increased awareness of Central Otago’s strengths in the Food & Wine sector
Terms & Conditions
Businesses participating in the campaign need to meet the following criteria;
- The offering/experience must be based within the Central Otago District Council (CODC) boundary
- Must be registered on centralotagonz.com
- Must provide details of operating hours during the campaign and adhere to these hours
- If serving alcohol the business must have a current liquor licence
- Meet all required Central Otago District Council food standards
- Develop at least one specific menu item that meets the campaign requirements. A maximum of 1 menu item per category may be entered.
- Tourism Central Otago reserves the right to decline a menu item, experience or event if it does not meet the criteria.
Frequently Asked Questions
What and when is Eat.Taste.Central?
Eat.Taste.Central or E.T.C is an annual promotional campaign designed to encourage culinary inspired travel around Central Otago during September/ October and to build recognition of Central Otago as a premium Food & Wine destination in New Zealand. The event will run from Friday 25 September to Monday 26 October 2020.
Where does Eat.Taste.Central take place?
Cafes, Restaurants, Cellar Doors and Wineries located within the Central Otago District Council boundary.
What do cafes and restaurants offer during Eat.Taste.Central?
A core part of Eat.Taste.Central is the Regional Menu, where each participating venue offers unique dishes in a variety of categories. There is also the option to create culinary experiences or events to complement the campaign.
The theme for the 2020 Regional Menu is ‘The Central Otago Experience.’
What’s new for Eat.Taste.Central in 2020?
The major change for 2020 will be a shift from being a competition to ‘celebration and collaboration’ of our local food & wine experiences and special one-off events.
We have removed the ‘voting and judged’ component of the regional menu and will increase the focus on encouraging customers to visit multiple venues. We know times have been challenging and the redesign means we can reduce costs for businesses to participate.
The categories have been refined and now includes a Drinks List option so that Cellar Doors, Breweries and Bars may participate by creating their vision of The Central Otago Experience.
Who are the main supporters of Eat.Taste.Central?
The E.T.C programme is run by Tourism Central Otago (part of the Central Otago District Council) as the key component of our Food & Wine marketing programme. Through the activity, we partner directly with local venues and producers, and work with key regional and national organisations, businesses and media to extend the reach of the campaign.
How can my business be involved in Eat.Taste.Central?
The E.T.C programme is run by Tourism Central Otago and we partner directly with businesses located within the Central Otago district.
Venues create their own menu offerings or events. Interested participants should contact Tourism Central Otago for more information on how they can become involved.
There is a participation fee to be involved in the campaign.
Agricultural and artisan producers, breweries, wineries, tour operators and accommodation providers can collaborate with venues, or package special itineraries or events to promote alongside the campaign activity.
We will be participating in Eat.Taste.Central. but we’d like to partner with another business, is this possible?
Yes, of course! We encourage you to connect with local producers and suppliers to really highlight our unique regional flavours. You can also get creative with unique events or opportunities to supplement your menu item, or host a special event with another partner. These events will provide locals and visitors with even more reasons to wine and dine throughout the campaign period.
What types of events can we host?
Whether it’s a special hosted chef event, behind-the-scenes tours, food and produce tours, farmers markets, set dinners or winemaker tastings. E.T.C is an opportunity for locals, visitors and foodies to uncover some hidden secrets, learn our food story and explore the whole region.
How will Eat.Taste.Central be promoted?
A section of centralotagonz.com (also accessed via www.eattastecentral.co.nz), lists the entire Regional Menu and events programme.
Campaign collateral including posters, Regional Menu brochures, photography and video.
Targeted social media and advertising including dedicated Facebook and Instagram promotion via the CentralOtagoNZ and Eat.Taste.Central social pages.
Targeted PR outreach to national and regional media and social influencers encouraging consumers to participate in Eat.Taste.Central; as well as coordinating PR stories highlighting the Central Otago Food & Wine story.
How do locals and visitors take advantage of Eat.Taste.Central, and where do they get more details?
Visitors can go to www.eattastecentral.co.nz to see which venues are participating, search the regional menu and for direct links to venue websites for offer details, events and participating restaurants.
Inspiration - The Flavours of Central Otago
In Central Otago we are spoilt for choice thanks to a wide range of local produce with exceptional flavour profiles. Combined with our elegant world class wines, craft beers and juices there are many ways to incorporate the tastes of Central Otago into menu items.
Check out this list of growers, producers and vineyards for that elusive ingredient to take your entry to the next level.