A Treasured collection of fashion
Who could even begin to imagine a high country farmer James Eden Hore exploring his feminine side collecting frocks? The Eden Hore collection began with this skilled stockman becoming intrigued by his housekeeper’s gowns accompanying her to many fashion parades where for a short while he kept his collar well up. He became captivated by a 70's and 80's world of elaborate beauty.
A larger than life character
he was another colourful contributor
to the Central Otago Fashion story
Being a farmer his initial interest was in wool and leather garments but Eden’s growing involvement in glamorous events created what is considered an important collection at a time when New Zealand traditionally looked towards centres such as Paris and London as fashion leaders.
From the stories, Eden clearly liked to party and in the company of “luscious” women – beauty queens, designers, entertainers and larger than life characters. He travelled extensively making money from his astute farming decisions.
Generous spirited in his community, he brought great style and interest and set the scene for other entrepreneurs and new events. His life may well have been observed by his neighbours and family as eccentric.
Nevertheless, this “mad bugger” farmer and adventurer created a treasured collection of glamour for the world to enjoy. Eden Hore, a visionary, established a trailblazing collection representing a unique slice of New Zealand couture fashion, which cannot be found anywhere in the country and possibly the world.
For a long time, farmers sold blind, never sure to a large extent where or how their wool was used. Wools grown in Central Otago range from strong to finer fibres, which transform into luxury floor coverings and classic garments. Companies see significant value in clean fibres and the provenance story of Central Otago. Local fashion entrepreneurs from small beginnings have developed niche markets on the world stage, building growing online retail stores in knitting wools and designer clothing. The regions landscape creates the perfect backdrop for adventure garments, fashion clothing and textiles.
With Central's legendary changing seasons
they offer designers an unrivalled colour palette
Begun in 2004 the WoolON Fashion Awards has seen this boundless energy again of women organisers, manoeuvring the “shearing committee” to allow them to join the dots between fibre and glamour. This annual celebration within the local community says so much about the potential to renew the economy.
This is a place with its fibre story and style that can design and deliver an heirloom classic garment to the world’s wardrobes. Something you want to talk about, its quality, touch and the accompanying values of those who made it.
SUPPORTED BY A STRONG COMMUNITY THESE OUTSTANDING IMAGINATIVE CREATIONS SUGGEST THE WOMEN OF TEVIOT CAN DIG DEEP AND DELIVER SOMETHING VERY SPECIAL.
In Roxburgh the Teviot Valley Wearable Tartan Awards has become another biennial fixture in the local fashion calendar. Now for the second time with a promising future it has already begun to attract designer entrants from other regions. The women organisers surprised themselves with the success of the Teviot Valley Wearable Tartan Awards. With ‘shoestring’ marketing, the event has helped immensely to build community spirit in the Valley.
Settled by hardy Scots this small valley where much understated summer fruits deliver up their sublime flavours, live the people to match. With their reluctant half-smiles for the passing stranger their qualities are an acquired taste to be discovered like their fruit. Void of boastful adjectives, unlike California, the fruit and fibre you have to touch and taste in this place to appreciate its qualities.
The disenfranchised Scots who first settled here had a determination to live within these barren wrinkly hills and valleys and make something of it. With its moon-like landscape one can only be amazed at the struggle women would have had to survive here alongside their menfolk. A place where the bed sheets in winter would have frozen outdoors like sheets of ice.
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