Our Stories
There are many stories that stitch this place together. Our stories are distinctively Central Otago, New Zealand. They will give you a sense of our place and its enormous untamed landscapes and where nature has its own sophistication. They will quietly reveal its differences in subtle and unexpected ways - a memorable feast for your senses.
Central Otago is something completely different. People here still have time for you. There’s a rugged sense of individualism, where the people have learnt to live with nature’s extremes. The same pioneering spirit that braved the elements to break the land is still alive. Understandably this place has shaped who we are and what we do.
This place of difference genuinely delivers difference in all things – the products and experiences are truly Central Otago. The fine flavours, fine wools, rich history and reputation have spread well beyond our borders. When the world gets busier, Central Otago is a refreshing counterpoint – a rare and precious thing.

Oturehua - A Place to call home
Posted under Community Stories
Blink and you’ll miss it; but nestled in the hills of the Maniototo is a small town with a big perso...
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Crop Swapping in Cromwell
Posted under Community Stories
Central Otago is a land of plenty, and while the winter presents a particular set of challenges, thi...
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The Teviot Valley Story
Posted under Regional Stories
This is the Teviot—a diverse and special place, endowed with nature’s goodness and dynamic, strong c...
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The Cromwell Story
Posted under Regional Stories
Today, New Zealand’s farthest inland town has a new, uplifting energy as people are attracted to the...
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Manuherikia & Ida Valley Story
Posted under Regional Stories
The Manuherikia and Ida Valleys are proud, timeless places. Edged by sturdy mountain ranges and crum...
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Closeburn Station
Posted under Regional Partners
A modest label inked with the words 'Closeburn Station' is neatly stitched into the seam of exquisit...
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Hilton Signs Limited
Posted under Regional Partners
Morphing from paintbrushes to new tech, Hilton Signs is Central Otago's longest-running signwriting ...
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Pitches Store
Posted under Regional Partners
Pitches Store incorporates both boutique accommodation and an eatery. It occupies the old, much-admi...
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Central Blue Ltd
Posted under Regional Partners
In 2002, Central Otago's inimitable blue sky days captured the heart of Owen Philip, owner and manag...
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Kopuwai Consulting
Posted under Regional Partners
Unearthing layers of Central Otago's rich heritage to understand why, what and how is one of Matt So...
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