Our Stories
There are many stories that stitch this place together. Our stories are distinctively Central Otago, New Zealand. They will give you a sense of our place and its enormous untamed landscapes and where nature has its own sophistication. They will quietly reveal its differences in subtle and unexpected ways - a memorable feast for your senses.
Central Otago is something completely different. People here still have time for you. There’s a rugged sense of individualism, where the people have learnt to live with nature’s extremes. The same pioneering spirit that braved the elements to break the land is still alive. Understandably this place has shaped who we are and what we do.
This place of difference genuinely delivers difference in all things – the products and experiences are truly Central Otago. The fine flavours, fine wools, rich history and reputation have spread well beyond our borders. When the world gets busier, Central Otago is a refreshing counterpoint – a rare and precious thing.

Wynyard Estate Saffron
Posted under Regional Partners
Planting 20 tiny corms in tubs in their Dunedin backyard was the start of an inspirational saffron-g…
Read more about Wynyard Estate Saffron
Real Dog Company
Posted under Regional Partners
A passion for sled dogs is at the heart of dog equipment business the Real Dog Company and sister en…
Read more about Real Dog Company
Central Otago Fashion Story
Posted under Regional Stories
Wools grown in Central Otago range from strong to finer fibres, which transform into luxury floor co…
Read more about Central Otago Fashion Story
Three Miners Vineyard
Posted under Regional Partners
Plant scientist Kirstin Wright wanted her feet firmly on the ground and not up a ladder. Looking for…
Read more about Three Miners Vineyard
Teviot Valley x Flox
Posted under Community Stories
Flox and TrustMe travelled to Roxburgh in January 2020 to create a community mural showcasing the di…
Read more about Teviot Valley x Flox
The Maniototo Story
Posted under Regional Stories
Humble, close-knit farming settlements are dotted thinly across the plain, huddled on long, straight…
Read more about The Maniototo Story
Central Otago Fruit Story
Posted under Regional Stories
From this most inland region comes fruit full of intense flavours that are widely regarded as among …
Read more about Central Otago Fruit Story
Central Otago Water Story
Posted under Regional Stories
Our relationship with precious lakes, rivers and streams is ambiguous: ever-changing, contradictory …
Read more about Central Otago Water Story
Central Otago Gold Story
Posted under Regional Stories
Adventurers, Prospectors, Pioneers - The Gold seekers ventured into an untamed land of desolate moun…
Read more about Central Otago Gold Story
Central Otago High Country Story
Posted under Regional Stories
Here the men are hard without the harsh. Like their dogs they’ve all got minds of their own, decisio…
Read more about Central Otago High Country Story